Bedford Technology announced today that it has promoted Jeff Breitzman to the role of Chief Executive Officer and President.  Bedford hired Breitzman in 2010 as Chief Operating Officer as part of a long term succession plan for the senior management team.  Breitzman was promoted to the position of President in 2015.   Bedford’s founder and former CEO, Brian Larsen intends to cut back his day to day involvement in the business and will transition into an advisory role.   Mr. Larsen, who has led the company since 1998, will maintain a significant personal investment in the company and will continue as a member of the Board of Directors for Bedford Technology.

“I have thoroughly enjoyed building the Bedford business over the last 19 years.  We began a process six years ago to develop a management succession plan at Bedford.   I am happy to say that that plan has now come to fruition with Jeff Breitzman’s promotion to the role of CEO. I have no doubt that Jeff will do an outstanding job leading the Company in its next stage of growth” said Mr. Larsen.   “While I am certainly proud of the growth we have achieved over the last 19 years, I believe my greatest accomplishment has been assembling a world-class team that is highly focused and committed to continuing to grow the business going forward. The company is well positioned today as a market leading building products manufacturer, with an unrivaled portfolio of premium brands and products, track record of innovation, and quality rep network. I feel that now is a good time to begin a leadership transition given the strong positioning of Bedford and the momentum we have in the business. I look forward to assisting the team throughout the leadership transition process” added Mr. Larsen.

Mr. Breitzman has extensive senior leadership experience.  Prior to joining Bedford in 2010, Breitzman held executive roles with Huffy Sports, Daktronics and was President of Rainbow Play Systems.  Jeff holds a B.S. and MBA from the U of W, Milwaukee. Leading Bedford is a tremendous opportunity, and I look forward to working with the company’s incredibly talented and dedicated leadership team and its committed employees as we continue to accelerate our growth,” said Mr. Breitzman. “Bedford has built a strong position as a market leading building products manufacturer, and my top priority will be to continue to grow the business through product innovation, strengthening our distribution network and providing superior service to our customers.”

“We are delighted to promote Jeff to President and CEO. After working closely with Jeff over the last six years, the Board feels strongly that Jeff has the experience and leadership to build on the strong momentum and growth plans and the ability to lead the next stage of Bedford Technology’s growth,” said Jeff Turner, Chairman of the Bedford Technology board and  Managing Partner in the Private Equity Group of Hillcrest Capital Partners “The Board would like to thank Brian for his outstanding leadership as CEO., Brian has been instrumental in building Bedford Technology into a market leading building products manufacturer, with an unrivaled portfolio of premium brands and products, track record of innovation, distribution network, and a best-in-class management team.”

In addition to the promotion of Mr. Breitzman, additional members have also been added to the executive team at Bedford.  Mike Nesdahl has been named as the Vice-President of Sales & Marketing and Dan Greve as the CFO.  Both roles have been created to add a level of experience to Bedford that will take the company to the next level.

Mike is a seasoned, and successful, sales and marketing leader who previously worked at The Toro Company in Marketing Leadership and Terex Corp. as the Director of Sales and Distribution, where he grew market-share in each business unit he was assigned.  Mike holds an MBA from the Carlson School at the U of MN.

Dan comes from Newport Laboratories, a provider of services to assist customers in their effort to address animal health problems through diagnostic testing and production of veterinary biologics, where he successfully served as CFO, assisting in the sale of the company to Merial and then continued as Director of Business operations until he joined Bedford Technology.  Dan holds a B.S. in Ag Business from the University of Minnesota.

About Bedford Technology

Bedford Technology’s SELECTFORCE® and FIBERFORCE® recycled HDPE plastic lumber serves as a replacement to traditional parts made from injection molding, rotational molding, vacuum forming, aluminum extrusion, lumber profiles and wood profiles. Bedford Technology can also design a plastic lumber product to suit your specific application, including custom molded products (ie: pipe supports, bench frame shapes, lids). Contact us today at (800)721-9037 and talk with one of our knowledgeable sales representatives. Visit us online at, “Like” us on Facebook at follow us on Twitter at